Emily's Blog

1) Opportunity  Traumatic head injuries are sustained by individuals all around the world, daily. One common reason for this tragedy is the inconvenience and decrease in popularity of the use of helmets. This results in the same number of people riding bicycles, mopeds, skateboards and motorcycles, but less and less of them wearing helmets.  I first noticed this issue in my own college town, Gainesville, Florida.  It had became so common to see students not wearing helmets while operating their vehicles that I hadn't even thought twice about it. The  geographic  opportunity is sustainable because there will always be students who need to get around campus on a bicycle or scooter. What enforces this further is the fact that there is little to no parking for cars at this University, which forces even more students to have to rely on mopeds or skateboards.  As mentioned above, the " window of opportunity " will be sustained for I believe the next 10- to 2...

Opportunity  Traumatic head injuries are sustained by individuals all around the world, daily. One common reason for this tragedy is the inconvenience and decrease in popularity of the use of helmets. This results in the same number of people riding bicycles, mopeds, skateboards and motorcycles, but less and less of them wearing helmets.  I first noticed this issue in my own college town, Gainesville, Florida.  It had became so common to see students not wearing helmets while operating their vehicles that I hadn't even thought twice about it. The geographic opportunity is sustainable because there will always be students who need to get around campus on a bicycle or scooter. What enforces this further is the fact that there is little to no parking for cars at this University, which forces even more students to have to rely on mopeds or skateboards.  As mentioned above, the " window of opportunity " will be sustained for I believe the next 10- to 20 years. Unle...

The most formative experience for me during this class, was certainly choosing one idea to stick with the entire semester. I had narrowed it down to a couple different entrepreneurial ideas, but eventually the need for head protection that the students at UF would actually wear became the evident choice for me. One of my close friends was involved in a moped accident, and although it was minor, she sustained a concussion due to the fact she was not (and never had) worn her helmet. It is a serious issue here, so designing something that could keep my fellow classmates safe grew to become close to my heart. Th experience I will remember years later, will definitely be the face to face interaction with the manager at New Scooter For Less to ask him questions about the industry. The most joyous experience, may be right now. Not because this is the last assignment but because it is rather rewarding and exciting to see how far my idea has come in just one semester. Often times were not made ...