Emily's Blog

Capabilities: Extensive Social Media Experience- I am currently the social media director for my sorority, and managed a cosmetic company’s Instagram account with over 200,000 followers this past summer as apart of my internship.  Valuable: this skill is extremely valuable in this day and age, you must understand your brand and post accordingly to your demographic to achieve the most outreach.   Rare: I don’t think this skill is necessarily rare, but some people do this better than others and I have been trusted to run some pretty important social media accounts. Inimitable: this capability is able to be imitated, as soon as someone thinks of something new and cool, many people copy it.   Non-substitutable: I could find someone with similar capabilities to do this in my place.   Social Capital: Personal Relationships with Influential Individuals- Within my network I have developed close with relationships with individuals who have significant weight in a...

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki 1) The general theme / argument for the book “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki is a guide for the most effective and efficient use of social media. I would say that the argument is about stressing the importance of the impact that social media platforms can have on the success of a company. He reiterates that it can seriously make or break your company. Guy Kawasaki is a revered and highly respected marketing and social media specialists. He is best known for his critically acclaimed books and the work he did on marketing the original Macintosh computer for Apple.  2) Reading this book was helpful for me in ways that went beyond my expectation, not only for this class but for other aspects of my life. As a marketing major, we are constantly taught about the importance of social media but never given the tips we need to optimize its use. Guy provided an easy to read and e...

1)  You.  Again, my name is Emily Patton. I am a sophomore at the University of Florida pursing a major in marketing and a minor in Japanese. I am 20 years old and from Ft. Lauderdale, FL. My talents include being a dedicated worker, a skilled dancer, and a compassionate person. My aspirations include graduating in the next 2 years with a Masters in International Business from UF then pursuing a career in Beauty or Fashion. With my plans of now, the business I have devised in this class would be more of a part time or later on kind of thing. I understand that my mentality is very non-entrepreneurial of me but I have worked really hard to accomplish my goals and would like to see them through.  2)  What are you offering to customers?  I am meeting the unmet need of protective head gear on the campus of UF for the thousands of bicycle, moped and skateboard users who risks their lives every day by not wearing a helmet. My product, cap your cap, is a styl...

Domain Expert:  Who they are and what their background is I talked to Steve from “New Scooter 4 Less ” a popular moped dealer in Gainesville. How Steve is a domain expert:   As an employee at NS4L he knows a lot about the target segment, about the suppliers, and how to interact with both the customers and his manager.   A description of how you found the person and contacted the person. I went in to the store during the early afternoon this past Wednesday and he was the employee working at the desk. I kindly asked for a manager for some more expertise but unfortunately there was no manager present that day. Steve was still a great option though. The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation?  The exchange between us was very conversational, I didn’t want to seem like I was only talking to him to gain insight so I asked him about his job, if he’s happy where he’s at, why...

My Customer Avatar is named Brittany. She lives on the 9th floor of the Standard Apartment Complex, she lives with her 3 best friends in a 4 bedroom, 4 bathroom apartment. Her room is decorated in light blues and light pinks, she has a stack of books on her nightstand that she never intends on reading. Her walls are adorned with tapestries of places like Paris and Tokyo (places she’s never been before) and from her ceiling hangs twinkling lights. In her closet hangs her favorite clothes from Forever 21, Urban Outfitters, and Pacsun. Her one true love is her miniature labradoodle Coco, named after Coco Chanel of course. She’s a Junior at UF, and although living in Gainesville Florida, isn’t all that luxurious she’s found her place here. Brittany is a Public Relations Major within the Journalism school, works at the agency and loves her sorority. Aside from classes and sorority involvement she participates in Dance Marathon at UF, and is a Merchandise Captain. This position entails a nu...

Five ways in which I think I have Human Capital:  Passion- I only do things that I genuinely enjoy so that I can give the things I love my absolute all. I don't believe in doing things j Determination- I strive to achieve my goals regardless of what it takes to get them. I am not afraid of working hard for the things I want.  Compassion- I have a serious want to listen and care after people, whether I know them personally or not.  Authenticity- Regardless of what situation I am put into, I remain who I am and stick closely to what I value and believe.  Bilingual- I speak both English and Japanese fluently and understand most Spanish. I am half Japanese and have traveled back and forth between the states and there which has completely broadened my horizons and impacted who I am. I hold this part very near to me because it has greatly changed my perspective on life.  Five Interviews (Recorded and Summarized)  The Question: “In your own words...