3A My entrepreneurship story

This past summer I was exposed to an entrepreneurial effort in the form of a new makeup company. The entrepreneur, Lewis Farsedakis, saw an unmet need in the makeup sector and started his company Blinc Inc Cosmetics. He felt as though there were not enough products on the market that were utilizing new methods of manufacturing mascara. In the company mission statement he states it "didn’t make sense to develop another oil-based paint mascara with their associated negative traits.” Therefore he then designed a mascara and respective products that utilize "tube-forming” mascara technology, which in addition to solving negative attributes associated with traditional mascaras, could be removed without makeup remover and worn for extended periods of time. Since then the company has grown exponentially and I had the honor to intern at their “pretty vulgar” office in Boca Raton this past summer as a marketing intern. 

I enrolled in ENT 3003 because I wanted to gain more insight on what it takes to be an entrepreneur. Ive always idolized the idea of finding a solution to a problem and turning it in to a successful business. I thought it took a courageous person with a lot of money already on hand. But I am quickly learning that it is something much more than that and can be achieved by any one willing to do so. 

Attached is a picture of me at my internship this summer !